I feel blue | 迪奥蓝调之夜
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6月10日,“I feel blue - 迪奥蓝调之夜”展览暨庆典活动于上海西岸艺术中心盛大举行, 倾情呈现迪奥女装创意总监Maria Grazia Chiuri为品牌设计的二零一七秋冬成衣系列,并展出十二件迪奥先生时代的典藏作品。
On June 10, Dior’s “I feel blue” exhibition was grandly unveiled at Shanghai West Bund. The Dior F/W 2017 collection by Maria Grazia Chiuri and 12 classic pieces from the era of Mr. Christian Dior were displayed at the exhibition.
ACTIVATION LIQUID 出任“I feel blue - 迪奥蓝调之夜”的公关传播合作伙伴,负责此次活动的全程的公关项目管理。
ACTIVATION LIQUID was honored to be the communication partner of the phenomenal event, taking the charge of PR management for the project.
Dior中国区品牌大使Angelababy、黄轩,演员赵丽颖、王珞丹、王丽坤、王子文,以及超模何穗等明星名流均身着Dior礼服亮相此次蓝调之夜。
A parade of celebrities in Dior took over the blue night! Dior's China brand ambassador Angelababy, Huang Xuan along with actresses Zhao Liying, Wang Luodan, Wang Likun, Wang Ziwen, supermodel He Sui and other celebrities wore Dior evening dresses for the blue themed night which set the scene alight making it sparkle with glamour.
▲ Dior中国区品牌大使Angelababy
▲ Dior中国区品牌大使黄轩
▲演员赵丽颖
▲ 演员王珞丹
▲ 演员王丽坤
▲ 演员王子文
▲ 演员黄景瑜
▲ 演员张慧雯
▲ 演员陈飞宇
▲ 演员苗苗
▲ 演员李诗颖
▲ 超模何穗
▲ 品牌好友、珠宝设计师万宝宝
▲ 知名主持人兼模特 Linda Li
▲ 双语主持人兼制作人查可欣
▲ 超模李丹妮
▲ 王丽坤、陈飞宇、何穗、黄景瑜与资深媒体人苏芒女士(从左至右)
The guests experienced swimming in the picturesque world of Dior, exploring the depth of Dior’s everlasting love for the color blue.
好似时光穿梭,嘉宾们在如幻似真的蓝色国度尽情欣赏十二件迪奥先生时代的典藏作品,并一览中国艺术家刘建华以品牌经典Lady Dior手袋为灵感所创作的艺术作品“日常-易碎星光”。
The guests were immersed in the world of blue, appreciating the timeless pieces from the era of Mr. Christian Dior as they were transported back to the 40-50’s. Inspired by the classic Lady Dior handbags, the art piece by Chinese artist Mr. Liu Jianhua was also featured in the showroom.
▲ “多丽丝”海军蓝羊毛修身大衣
一九四七年春夏高级订制“花冠(Corolle)”系列
▲ “Passe-Partout”海军蓝羊毛绉纹呢套裙
一九四七年春夏高级订制“数字8”系列
▲ 中国艺术家刘建华以品牌经典Lady Dior手袋为灵感所创作的艺术作品“日常-易碎星光”
▲ 该系列限量手袋共有三款刺绣图案,由迪奥女装创意总监Maria Grazia Chiuri设计,围绕着“Astrology”、“I Feel Blue”及“The Moon in My Eyes”三个主题展开
ACTIVATION LIQUID 团队致力协助品牌策划本次活动的明星管理、媒体邀约、现场媒体采访管理;为迪奥蓝调之夜保驾护航!
Specially, ACTIVATION LIQUID was dedlicated to the event's celebrity management, media management and interview arrangement. We are proud of being the part of the successful Dior night!
▲ 活动现场管理团队
▲ 明星管理团队
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